A common mistake most business does when launch a Marketing and Advertising Campaign is to think that they will have results after the first month that begins the campaign. This is a huge misunderstanding, all type of marketing needs time to cause effect in the consumers mind and to be measured.
Effective marketing is about more than merely spending money to advertise. It’s about how effectively, efficiently and aggressively market your business to make your brand known and valuable throughout the market. It is important to be on the tap on the mind of your consumers and future potential clients. You want to be first, they firs option, the first thing they thing about when they need your product or service, first in their mind that they cannot shake the image of your brand.
When planning a Marketing Campaign you have to look at how much is going to cost you to run the campaign over the course of a year, not a week or month. If someone try to pitch your business on a Marketing Campaign don’t accept a pitch on 30 days, ask for how much is going to cost you for a year. This strategy-technique ensures the steady stream on new business leads in the future. Long-term marketing strategies build consumer awareness of both your brand and your company over time. Also help to boost sales revenue in the long run. A good marketing campaign will achieve your business sales goals to pad your company’s bottom line, while also building your business’s reputation and goodwill for the future. The promotion you conduct today sets emotional selling cycle that will result in new business when you needed six months into the future, maybe 3 months, maybe you get luck and hit that deal 3 days from now, but more often you got to think 3 months, 6 months, 9 months recovery, and when recovery arrives, is going to be people out there, people that need and want your services
Marketing Campaigns of any type don’t work if you don’t persist until people Remember-Recognize-Know, your brand and your product or service. And you need to do not only when you need the business, keep doing it after you got the business, after you conquer. Whether is traditional advertisement or some other forms of advertisement stay with it, make sure you stick with it, make sure your bid constantly when people even sick of hear it yet, bid it again because all marketing takes time to get traction.
Is always better to stay out there, doing something about your business instead of just waiting for things turn around. Make your business first on the buyers mind, make your business the number authority in whatever your business does. You sell houses? Become the real estate authority in your city. You sell auto-home insurance? You need to become the authority on auto-home insurance. Keep your traditional advertisement, write blogs, do free seminars, send press releases, and become an expert of auto-home insurance. In bad weather conditions, do a television and radio informative commercial on how people can file their auto flood damage claim. Get out there, NBC or Univision will love to have an expert of auto – home insurance when the city is flooding and people don’t know what to do. Pitch your company!
Most business owners think they do not have to advertise during Christmas season, because is slow season because they think consumers are more focus on the Christmas gifts list and on finish the year… This is a Huge Big Mistake! Marketing Campaigns work best during slow seasons or tuff times, but has to be cost effective and need to be a combination of direct response marketing, results oriented, sales letter, social media, online marketing, special offers, digital publicity, radio and television.
Whatever you do on Marketing stick with it, if you want to do billboards stick with it, if you are want to do newspapers stick with it, if you want to do radio stick with it. Take actions consistently and aggressively every day, every week, every month up to end of the year; do not make a two month program, or two weeks or two days program. Marketing Campaigns do not work without a full commitment and persistence. You must commit to a long term marketing campaign and stay with it and persist with it. It is good to start slow but you need to be committed to an ongoing effort. You have to be consistent if you truly want to penetrate in the market.You must effectively and aggressively market your business.
Build and develop a strong foundation and you will have an ongoing revenue source.